Asher Roth interview with Peter Rosenberg, Video.

Yeah, there might have been a GOOD Music showcase which took over SXSW & Twitter on Saturday night, as well as performances from Raekwon, Bun B, Jadakiss (who had the best on stage commentary of the festival), and many more. But this is the highlight of the week. Skip to the last quarter, it’s so bizarrely random. In the very least, you have to admit that it’s impressive how Asher gets his target demo on lock in seconds, with his presence hypnotizing them to chant in the street like a cute little cult.