Jay-Z makes several bold statements on “D.OA. (Death of Auto-Tune).” He denounces Auto-Tune and talks about robbing people for their chains, Bloods and Crips and “assault with a deadly weapon.” He knocks Z100 and shouts out Mister Cee and Funkmaster Flex. Also, the beat doesn’t contain a Santogold sample. Jay-Z seemingly steers clear of pop and caters to embittered hip-hop heads.
But why is it that “D.O.A.” feels like a shockwave even though underground rappers, bloggers and nerds the world over have been decrying Auto-Tune and its ilk from day one? If you’re one of the aforementioned people, you’re not going to like the answer: when Jay-Z says something, it actually matters. After Jay and friends made their swagger anthem, the word popped up in every rapper’s vocabulary. When Jay-Z speaks up, hip-hop listens. Expect copycat rappers (the majority of rappers) to fall back on Auto-Tune from now on.
However, if you think Jay-Z is going 94-rugged-raw with Blueprint 3, you’ve got another thing coming. His real single is a duet with the hip-hop heartthrob Drake. Not that there’s anything wrong with that.
Update: Here’s the final mastered dirty untagged CDQ of the song. Also, Fake Shore Drive reports that the track was produced solely by No I.D.
AND Hip Hop is Read has the skinny on the sample.